Monthly Archives: March 2010

Who’s The Brunette?

She’s not wearing a wig ladies and gentlemen … it’s Katherine Heigl with a dark brown do. She’s barely noticable as she shops with her mom in Los Feliz carrying a Valentino handbag. Hmmmm …. that look doesn’t look very Izzy.  Wondr if she’ll be leaving ABC’s Grey’s Anatomy anytime soon.


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Prada’s ‘Epicenter’ Lights Our Fire

The eternal debate if fashion should be considered art is seamlessly answered by Prada’s shopping Mecca on Rodeo Drive, Beverly Hills.  Prada enlisted the renowned architect, Rem Koolhaas, to design what is now referred to as the “Prada Epicenter.” We think that ‘epicenter’ might not even be doing it justice.

The open-air storefront seems to magnetically draw the pedestrians inward as you find yourself mesmerized by the meticulously dressed mannequins ascending the staircase. The complete lack of a storefront structure, shielding the precious Prada goods from outside elements, could only be achieved in Los Angelesthe city where weather is a mere afterthought to fashion.

A View From The Street

As you meander around the staircase, admiring the mannequins, you realize you have dropped down into the 2nd floor basement and are now surrounded, floor to ceiling, by all things Prada. Hallelujah!

The drive behind designing such a modern storefront mirrors Prada’s desire to continually re-define the relationship between shopper and commodities, while simultaneously maintaining their traditional design aesthetic — modernizing their heritage. This ‘modernizing heritage’ can be explicitly seen underneath the staircase hill of mannequins, were they have replicated the tile patterns and display cases from the first Prada store in Paris. Prada is known for its workable austere elegance, measured in clean cuts and cleaner fabrics that are matched with minimal prints and eternally wearable color palates.

While the majority of high fashion is bought and worn to show others that one consumes without producing, Prada does not buy into this myth. Even the forever-famous Prada knapsack from the 1990’s was produced in a practical weather resistant nylon. Miuccia Prada, the company’s head designer, re-vamped the ailing luggage brand in the 1990’s with aforementioned knapsack along with other dutifully designed everyday essentials.

The Beverly Hills store stocks all of Prada’s everyday essentials, from leather messenger bags, to two-toned heals, as well as the drool inducing runway looks, all amidst the sleek design of the ‘Epicenter.’ The staff is clearly aware of the buildings power to attract a range of clientele, as they happily chat to all about the history of Prada, instead of mercilessly peering down at their customers.

Today, Prada continues to conjure notions of elegant minimalism, but Miuccia Prada’s desire to keep the company modernized alongside cutting edge technology, reminds us that fashion must be relevant to be successful and ultimately drive society forward. The same could be said for art.

*Insider Tip: Lara Petersen is Prada’s premiere personal shopper. With a huge celebrity following, she’s Rodeo Drive’s “It” girl. She’s as beautiful as she is knowledge …. her big blue eyes, Bond-Girl platinum bob and purring eastern European accent make us want to stay there all day and talk-shop. Plus, she’s great about emailing photos of what is new that season.  Use her, buy shoes from her and abuse her – she is, quite simply, the BEST! Here’s a peek of what she sent us this season (drooling over the grays and pinks for spring):

Here are just a few of the celebs who shop at Prada’s Rodeo Drive outpost:

In the Words of Rachel Zoe, "I DIE": Chloe Sevigny in Prada

Actress Zoe Saldana at Prada's Book Launch in November

Ginnifer Goodwin at Prada on Rodeo Drive

343 N Rodeo Dr
Beverly Hills, CA 90210
(310) 278-8661

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Tamara Mellon Visits The Grove Today!

Stop by The Grove today from 1:30 – 3:00pm and meet Tamara Mellon, founder and president of Jimmy Choo. She will be there to present styles from the Choo 24:7 collection.To R.S.V.P. click here: RSVP to this event

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Filed under Celebrity Shopping, LA: Hollywood, Shoes, Shoes: Women

Tonight at the Beverly Wilshire

Five nights before the Oscars, the Beverly Wilshire (along with Lea Journo, The Salon, Kate Somerville, Moet & Chandon, NuFace, Dayna Decker, Sprinkles Cupcards and Cristopher Drummond) is hosting a poolside party to benefit the Red Cross Haiti Relief Fund.

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Vote for LalaLuxe!

Dear LaShoppingReviews Readers,
Please take 1 minute today and vote for LalaLuxe as your favorite shopping service on

Here is all you need to do:

1. Go to the 2010 Style Awards site, here:
2. Select the fashion category.
3. Enter the e-mail address you subscribed to and click verify or sign-up for julib if your haven’t already.
4. Scroll down to fashion services and vote for LALALUXE!
5. Help us out and forward this to everyone you know!

Nicole and the LAShoppingReviews Team!

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