The life and energy that pulsates through Roberto Cavalli’s Beverly Hills store is immediately noticeable upon entry. The sales staff buzzes between their clients, mildly resembling honeybees, pollinating the world of fashion with Cavalli’s flamboyant prints. These printed fabrics seem to be vibrating off the racks, begging to be draped and fitted over ones body and then given a test drive with cocktails on a yacht, followed by a night of dancing at the local discothèque. Cavalli’s clothes command all the attention when set up against the monochromatic, sleek, high-gloss interior design scheme of the store.
Roberto Cavalli’s clothes showcase the designer’s unstoppable influence in the fashion world. Originally a textile student at the Art Institute in Florence, Italy, it was a pattern of flowers designed by Cavalli that caught the eye of an Italian hosiery factory that paved his path towards the fashion world.
Cavalli’s path was then cemented in stone when he developed and patented a revolutionary printing procedure for leather fabrics. This path was then gilded in gold when he sent sandblasted jeans down the runway and started a fashion frenzy that could be seen from Paris to Kentucky. Now his name adorns commodities from Just Cavalli Sunglasses to Roberto Cavalli Vodka, which is appropriately served in his newly opened nightclub– an apt venture for the man who dresses the majority of the women (and men) found in the discothèques.
Decadent would be an understatement when describing Cavalli’s overall design theme. If Cavalli’s brand was a pie, it would have a slice of decadence, with a helping of glitz and gold, a dollop of leopard, and a heavy dose of glam rock as the cherry on top. Sex appeal in the form of whip cream obviously oozes from Cavalli’s pie of fashion, and all the club girls from the French Riviera to Hollywood happily ask for seconds.
Cavalli’s Beverly Hills store is a necessity for all women to stock up on slenderizing, leopard print frocks, exquisite caftans and those perfect white pants, before the summer is in full swing. The energy within the store is palpable and contagious, so come prepared to be craving a Mai-Tai on a yacht in Saint Tropez when you leave.
A yacht in Saint Tropez might be a far-fetched dream for some, but when you are in a Cavalli dress, you can fudge the rest.