On the busy intersection of Wilshire and Rodeo amidst the mix of celebrities, tourists and cars that bustle by, is the gem of a store, Bvlgari. This mix of passing pedestrians and automotives seem to have polished an architectural diamond in the rough into a multi-dimensional gem in the form of this brilliantly sparkling store. When we were given the opportunity to get a tour of this Los Angeles cultural landmark, intimidation was a word that came to our mind. These diamonds weren’t just diamonds, they were the diamonds that are currently being draped across a naked Julianne Moore and two baby lion cubs in Bvlgari’s current advertising campaign. We’ve seen those pictures, and we do not look like in the nude, and we would not be looking like a red-haired seductress with lions lying across our privates. Intimidation indeed.
But when we stepped inside the store we were instantly at ease in the warmth of arcing blonde wood that enveloped us. The curves in the display cases seem to set in motion that swooping emotion every girl feels in the pit of her stomach when her eyes scan over an expanse of diamonds. The play between the linear and the curvaceous within the architecture seems to mirror the crisp cuts found within a spherical diamond. We happily ogled the diamonds, reclined on the velour sofa, and were even offered water while we waited.
The Bvlgari store is composed of three floors, with a private (fully stocked) bar taking up the upper level, looking over aforementioned intersection. Who doesn’t want a glass of champagne when seated in the lap of luxury? We were happily surprised by the amount of other luxury goods Bvlgari carries, such as handbags, sunglasses, and ties. A trip up to level two met us with all of the above.
Bvlgari is directly associated with luxury, but the best news yet is that you can have a piece of luxury for a fraction of the price with their popular, less expensive yet meticulously designed line, B Zero. Women spend the same amount on shoes these days that they could spend on a Bvlgari ring from B Zero. Even a necklace, or key chain is yours for the taking, with Bvlgari’s name and trademark clean edges stamped across the pieces. B Zero reminds us of the trademark line from that other jewelry store, the one with the robin’s egg blue colored boxes. Those boxes used to drive our jewelry obessions, but now we walk in Manolo’s and have decided our jewelry needs to mirror or shoes, naturally.