Tag Archives: EVER

Countdown to the opening of Santa Monica Place!

We are beyond stoked that our beloved city of Santa Monica is getting a face-lift with the opening of Santa Monica Place on Friday, August 6th. Ideally located between the Third Street Promenade and The Santa Monica Pier, Santa Monica Place promises to be a mall of the future, fusing together shopping, food, and an overall nightlife experience that is sure to leave a smile on all attendee’s faces.

The fashion palate is one geared towards higher end retailers, including Michael Kors, Barney’s CO-OP, Betsey Johnson, Burberry, Coach, as well as our one of favorite lines that has had multiple shout-outs in this blog, the Los Angeles based clothing line, Ever, will be opening up yet another trendy boutique. We are also jazzed about the Bloomingdale’s, whose retail is supposedly being tailored specifically for Santa Monica customers.

The dining terrace on the roof might even trump the fashion. Not your typical greasy food court, The Santa Monica Place, is providing shoppers a haven in the sky with their “distinctively different rooftop dining.” This open air palace of sorts is comprised of six different chef driven restaurants as well multiple options for more casual fare—some people really do just crave a burger and fries when doing their mall shopping. We are intrigued by The Market, which unfortunately will not be debuted until late 2010 or early 2011, but will consist of independently owned shops that sell artisanal goods such as coffee, chocolate, cheese and baguettes. Can you say merci? We think good ol’ America might be taking a cue from the beauty of France and their daily open-air markets.

For all Santa Monica residents and visitors alike, be sure to check out the events calendar at santamonicaplace.com for a comprehensive run-down on all the fun activities that are planned for August in celebration of the mall’s grand opening. DJ’s, dining, and shopping galore sounds like a good time to us! Can’t wait to have a glass of wine with girlfriends while taking in the gorgeous ocean breeze!

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Filed under LA: Westside, Uncategorized

EVER on Gilt.com

gilt.com sells out very quickly so chop chop!

We hope you enjoyed our review of EVER a few posts back.  If you’re as obsessed as we are with the line, you’ll be happy to know they’re on gilt.com this morning!  Happy shopping!

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Filed under Clothing, Clothing: Women, Online Shopping, Sales

On The Fashion Pulse, American Rag

 

 

Getting Her Fill of Retail Therapy, 90210'a Shenae Grimes was Spotted Leaving the American Rag on La Brea

 

American Rag on La Brea is the epitome of a too-cool-for-school, one-stop-shop destination. The merchandise seems to be so cutting edge that it is hard to tell if the buyers have their fingers firmly on the pulse of Los Angeles, or if they are creating the pulse themselves. An entire rainy afternoon can be spent blissfully getting lost amongst the racks of sequined vintage, designer denim, and delightfully obscure high-end retail—we know from experience, as we stayed dry in this shopper’s haven when the rain came a-knocking this past week. When life gives you lemons, make lemonade!

The scope and breadth of the store’s merchandise is simultaneously stimulating and intimidating. Upon entry you are greeted with blasts of color and funky art, displayed against warm wood, all situated within a cool urban loft expose. The u-shaped shoe display is the central focus of the main store, with the women and men’s retail flanking the display, and their vintage collection bringing up the rear. If that was not enough to make one’s heart skip-a-beat, to the right is their “World Famous Denim Bar,” although no Irish coffee was found, the denim selection was a sight to behold in and of itself.

Mark Werts, the owner and founder of American Rag, claims the buyers are what separate his stores from the masses, and the denim bar clearly showcases their talent. Ranging from classic 501 Levi’s to J-Brand’s newest invention, “jeggings” (they look a lot better than they sound), your desire for all things denim can be fulfilled here, and then some. We were thrilled to see that our favorite skinny jeans from EVER made an appearance amongst other up and coming contemporary brands such as CORPUS, Kill City, and PRPS, all perfectly mixed in with the big hitters, such as Helmut Lang, Diesel, and Citizens of Humanity.

The price tag on American Rag’s selection of vintage ranges dramatically from thirty-dollar funk-a-dellic flannels to two hundred dollar army coats, steeped in history. Although you wont find those vintage Chanel ballet flats you’ve been searching for, as there is little label vintage, you will find reasonably priced thermals, sweatshirts, t-shirts, and some awesome neon-plaid bell-bottoms, if those happen to light your fire. If the neon-plaid bell-bottoms intimidate you, and perhaps rightfully so, American Rag’s retail is paces away and offers you classic options, updated to today’s urban cool-vibe that simply exudes from the store. The men’s selection is a must, as it proves there should be so much more to a man’s wardrobe than just sneakers and jeans.

The menswear buyer, James Hammonds, sums up the success of store with, “You come in to accentuate your own look, not buy into ours.” It seems like American Rag simply wants to makes the masses look cool, the coolest part being, they don’t want to dictate your wardrobe, but just re-vamp your already existing look.

We surprisingly worked up a sweat scouring the racks, but didn’t even need to open our umbrella to find some lemonade. Café Midi is tucked away in the back of American Rag’s home décor store, Maison-Midi, which is easily accessible from the main retail section.  We happily obliged when we saw banana bread on the menu— as we all know, it is our quintessential comfort food that tastes so much better when the weather is damp and dreary. Alas, they keep their recipe under lock and key.

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Filed under Accessories, Boutiques, Celebrity Shopping, Clothing, Clothing: Men, Clothing: Women, Handbags, Interior Design, Jewelry, LA: Hollywood, LA: West Hollywood, Vintage