This morning on BillionDollarBabes.com and selling out fast is an edited collection of vintage Hermès jewelry, watches, bags and scarves. Don’t miss out on this amazing sale! Our favorite from the collection were the Kelly watches with dangling lock. Created in tribute to the famous handbag that inspired its name and its buckle design, the Kelly watch plays with the signature Hermès features. As Rachel Zoe would say, “I DIE”…
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The eternal debate if fashion should be considered art is seamlessly answered by Prada’s shopping Mecca on Rodeo Drive, Beverly Hills. Prada enlisted the renowned architect, Rem Koolhaas, to design what is now referred to as the “Prada Epicenter.” We think that ‘epicenter’ might not even be doing it justice.
As you meander around the staircase, admiring the mannequins, you realize you have dropped down into the 2nd floor basement and are now surrounded, floor to ceiling, by all things Prada. Hallelujah!
The drive behind designing such a modern storefront mirrors Prada’s desire to continually re-define the relationship between shopper and commodities, while simultaneously maintaining their traditional design aesthetic — modernizing their heritage. This ‘modernizing heritage’ can be explicitly seen underneath the staircase hill of mannequins, were they have replicated the tile patterns and display cases from the first Prada store in Paris. Prada is known for its workable austere elegance, measured in clean cuts and cleaner fabrics that are matched with minimal prints and eternally wearable color palates.
While the majority of high fashion is bought and worn to show others that one consumes without producing, Prada does not buy into this myth. Even the forever-famous Prada knapsack from the 1990’s was produced in a practical weather resistant nylon. Miuccia Prada, the company’s head designer, re-vamped the ailing luggage brand in the 1990’s with aforementioned knapsack along with other dutifully designed everyday essentials.
The Beverly Hills store stocks all of Prada’s everyday essentials, from leather messenger bags, to two-toned heals, as well as the drool inducing runway looks, all amidst the sleek design of the ‘Epicenter.’ The staff is clearly aware of the buildings power to attract a range of clientele, as they happily chat to all about the history of Prada, instead of mercilessly peering down at their customers.
Today, Prada continues to conjure notions of elegant minimalism, but Miuccia Prada’s desire to keep the company modernized alongside cutting edge technology, reminds us that fashion must be relevant to be successful and ultimately drive society forward. The same could be said for art.
*Insider Tip: Lara Petersen is Prada’s premiere personal shopper. With a huge celebrity following, she’s Rodeo Drive’s “It” girl. She’s as beautiful as she is knowledge …. her big blue eyes, Bond-Girl platinum bob and purring eastern European accent make us want to stay there all day and talk-shop. Plus, she’s great about emailing photos of what is new that season. Use her, buy shoes from her and abuse her – she is, quite simply, the BEST! Here’s a peek of what she sent us this season (drooling over the grays and pinks for spring):
Here are just a few of the celebs who shop at Prada’s Rodeo Drive outpost:PRADA 343 N Rodeo Dr Beverly Hills, CA 90210 (310) 278-8661